A RAY OF CHANGE IN BUSINESS

51

The things which we use in our daily life is the creation or idea generation by the person who is master minded and masters of ideas.

The person who keeps his tracks on the focus on the world economy is none other than a businessman. A businessman is a person who rules the world and mind of people for whom he innovates new products and let it be loss or profit he meant to do business for that he means.
A businessman does or goes through many changes to prove his place, strategy and to create many new things in the business world. He/she can change the dynamics of the business environment and people’s mindset to keep its focus on their product. For example; Steve jobs invention and innovation on Apple iPhone when he introduced in the market it was changed and different model from the phones which were trending in the market. With his invention, he changed the dynamics of business now Apple iPhone is the symbol of status and enthusiasm for youngsters to own an iPhone. These type of changes occur in the business world to achieve their targets on customers and make the competitors push backward in this world of business.

Dynamics in business is always a vast one because the changes in business environment happen daily from day to day basis. it may be on the technological side or marketing the exclusive products or economic changes and development or for the benefit of society these all the inclusions which get when the changes take place.

A businessman tends to have his eyes on each and every corner of the market to gain public trust and profits to his company he/she catches the opportunity for the changes in business environment. He matches his ideas with the public needs and desire and comes into the market with products which hit the customer believes in right places.
For example(1); Tata group they were the first to start the business in India with steel industries and slow by slow they entered into many sectors such as IT industries, jewelry, watches, telecom industries, clothing, cars etc.
Example (2); Ambani’s started with Reliance Industries they slowly entered into various sectors for establishing their business now they are into telecom industries, petroleum, clothing, beverages, footwear etc…,
This the nature of the business who catches public attention and attracts them cast it into the changes of business.